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Frolic Visual Identity
Project Type
UI/UX, Art
Date
Jun 2023
Location
Remote
Role
Design Fellow
Manager
Josh Morrison
Starting in July 2023, I worked at Frolic Community, a Seattle-based company dedicated to transforming the urban landscape by reimagining communal living. As a Design Fellow, I spearheaded a visual identity transformation for the company. Utilizing design tools such as Adobe Illustrator, Procreate, and InDesign, I elevated Frolic Community's brand and contributed significantly to their mission of reshaping the urban landscape through impactful visual communication. This summer, I created content that would be used on Frolic’s website, design packets, and informative materials. I was tasked with imagining a new design language for the company through graphic and illustrative exploration. I worked alongside a design team that implemented these changes.
Click on the images below to learn more about the process!
